An Open Letter to Bloomberg Businessweek

Dear Bloomberg Businessweek,

I’m sure you like attracting business and customers. I’m sure, like most businesses, you enjoy making money. Similarly, I’m sure you feel the need to share those points of view that would be of greatest use to you in furthering your goals.

In regards to your latest cover, I feel that, as a Mormon or a member of the Church of Jesus Christ of Latter-Day Saints, your choice in cover won’t help you reach those goals because its quite offensive. The membership of the LDS church is over 14 million with a good portion of that in the US. We value thrift and using money wisely. We appreciate good financial and business advice. However, I must say that your cover is not designed in such a way to attract us to your publication. Regrettably it is very painful to look at, as it tramples all over things that we hold very sacred.

I would plead with you to please retract your publication or at the very least, apologize for the affront. Our religion is one of tolerance, acceptance and love while holding to those values we feel are given to us by our Savior and Redeemer Jesus Christ. We seek only to follow his will, not to generate mountains of wealth.

Again, please consider an apology and retraction. It would be greatly appreciated.

Thank you,

Ben Sailors


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